We guide you through every step of each satellite media tour, from message development to delivery of onsite logistics. Whether you originate the SMT from a studio or a remote location, we make sure all the details of the SMT are meticulously covered including our exceptional newsroom and producer connections to get interviews for your spokesperson on top stations nationwide to reach your target key audience.

Customize Your Target Markets. Your Satellite Media Tour can target specific geographic regions or a large national audience. It is possible to reach millions of viewers in hundreds of markets across the country in just a short amount of time. We also offer Guaranteed Premium Markets to boost SMT results.

The Right Storytelling Angle is Everything. CMP Media Cafe specializes in working with our clients to develop the right news storytelling angle for your SMT story or corporate message and we know how to cut through the clutter and get your spokesperson.  We find that the most effective SMTs are information or problem-solving driven -- presenting the client’s company or product as the solution to a problem.

Who You Should Use as a Spokesperson. The spokesperson you choose for the SMT must be "bookable" with stations with media experience and should be either :
•    a nationally recognized personality.
•    an authority on the topic of your story angle.
•    an expert in the industry.
•    a person who has had a personal experience with the product or service.

A Five-Hour Satellite Media Tour is the Industry Standard. SMTs are typically scheduled for a five-hour window in order to maximize media interviews and exposure and also include radio interviews. SMTs are one of the most effective ways to get your book, product, or service featured on television, radio and online outlets with today’s complex media environment. Your spokesperson and/or influencer can visit 15-to-30 cities across the country in a matter of hours and this gives your company immediate access to the news media and local lifestyle programs.

Media Training Ensures Your SMT is a Home Run. We also provide SMT media training from a former network television producer so your selected spokesperson is completely prepared and mediagenic for the tour (additional fees apply). Depending on the spokesperson’s media experience, media training may be absolutely essential for a successful satellite media tour.

Satellite Media Tour companies are not all the same and CMP Media Cafe takes the time to listen to you to help you develop the most effective way to deliver your message to your audience, achieve your public relations goals, and within your budget parameters to determine what is needed to maximize the success of your SMT.

Satellite Media Tour Tips & Resources
Five Tips to Maximize Satellite Media Tour Success
Checklist for a Successful Satellite Media Tour Production
Satellite Media Tours – A Broadcast Public Relations Ticket to Massive Media Exposure
Five Biggest Satellite Media Tour Mistakes and How to Fix Them
Tools To Help You Find an Expert Spokesperson for Your P.R. Campaign
When a Celebrity SMT Spokesperson Makes Sense
Five Questions To Ask About Media Training Your Spokesperson Before Your Next SMT or RMT
Top Five Mistakes SMT Spokespersons Make
Three Spokesperson No-No’s That “Drive Me Nuts”