CMP Media Cafe
Radio PSAs
Production and Distribution Services
Radio PSAs (or Radio Public Service Announcements) can be one of the most efficient and cost-effective mass communications tools you can use to get your message out to both general audiences and targeted demographics in a short period of time via hundreds of radio stations and networks.  Radio PSAs are comparatively inexpensive and provide a good return on investment.  However, to maximize your return you should establish objectives and develop a thorough plan for your campaign.

Successful Radio Public Service Announcements tackle a variety of subjects such as health, safety, the environment, cause awareness, and education, but they all have one thing in common: advocating important messages and improving the lives of listeners. 

Radio PSA Production Services.  At CMP Media Cafe, our goal is for your Radio Public Service Announcement to be heard by targeted listeners so that’s why we work with our clients to first create professionally produced PSAs that stand out above the rest. We then use our industry contacts to distribute your Radio PSA to the appropriate outlets and networks. 

Radio PSAs are recorded in a 60-second audio package with a message about your non-profit service, product, or organization.   They usually have a voice over narrative by your spokesperson (a company CEO or Executive, social or corporate influencer, or a celebrity goodwill ambassador), and may, or may not, include short sound bites (like an ANR).  CMP Media Cafe has extensive experience in the radio industry and creating Radio PSAs that resonate with your target audience in a friendly and organic storytelling style so your message and call to action motivate listeners to respond.
Radio PSAs Guarantee the Client Controls the Message. With a Radio PSA, the message is controlled by the client.  The most effective Radio PSAs are developed around messaging that includes a call to action to get involved in your organization, cause, or event in a concise, focused :60 story.  We will work with you to develop your message and then we will write, record, produce and get your Radio PSA with your message to your target audience.
Radio PSA Distribution Packages Can Guarantee Reaching Millions of Radio Listeners.  We have customized and targeted Radio PSA distribution packages to get your story on national radio networks across the country.  Unlike television, which is a general interest medium, radio programming is aimed at listeners with particular interests, making it easy to segment stations and programs by culture, age, educational level and lifestyle.  Our targeted audiences include major radio program formats and and demographic options like financial, wellness, lifestyle, and more. Our packages can fit many budgets and fees are based on guaranteed audience impressions.  These stations are all previous Radio PSA users and provide coverage across markets and program formats.
We Can Get Your Message Out Quickly. Although one to two weeks lead time is recommended, we can work with you for quick turnaround situations when necessary (about 24-48 hours).
CMP Media Cafe Radio PSA Production & Distribution Services Include:
•   
PSA message development based on your objectives
•    Script writing
•    Complete audio production using our professional voice talent
•    High quality digital recording and editing systems
•    Recording with spokesperson or influencer soundbites via phone line
•    Options for customized distribution packages based on guaranteed audience impressions
•    100% follow-up and verification
•    Selected airchecks from broadcast
•    Detailed broadcast usage report
CMP Media Cafe Radio PSA Guarantees. We use cutting edge technology that includes electronic tracking standard with all Radio PSA distributions. We provide verified, accurate usage results immediately following Radio PSA distribution. As soon as your Radio PSA campaign hits the airwaves, you’ll know about it.  Our guarantees include:
•    Guaranteed Impressions in the Millions.
•    Specific and Measurable Results.
•    An Unaltered Message On Air.
Get Started. Contact us today at 213-986-8070 or use our contact form.
The Perfect Radio Combo Package.  Where Radio PSAs help you reach a massive guaranteed audience, you can gain a trusted connection with your audience through local radio markets and one-on-one interviews using Radio Media Tours (RMTs). Radio audiences love their local drive time hosts and you can leverage that trust when your spokesperson or influencer is interviewed on their programs.  That's why an RMT/Radio PSA Combo Package is one of the most efficient and cost effective ways to reach a massive audience and make a connection with your message that gets results.  local, national, and syndicated radio talk show hosts will help you connect with your audience.

Visual Radio PSA (V-RPSA) Option
We can help you extend the life of your Radio PSA and leverage your message by creating a visual video version of your audio message that is perfect for social sharing and generating more awareness and engagement with your target audience. CMP Media Cafe can transform your Radio PSA into a Visual Radio Public Service Announcement, or V-RPSA, using still visuals and captioning to make your audio story take on new life that will tell your story to a whole new audience across various social channels. V-RPSA not only extends the life of content, but also drives increases in value, engagement and brand awareness in the digital and social space.

Our V-PRSA Package Includes:
•    Consultation on storyboarding elements (to turn your audio story into a visual package)
•    Editing of V-RPSA audio with visual assets

Contact us at 213-986-8070 for more information and ask about our RMT/ANR Packages.
Need Help?
Book a 30-Minute Radio PSA Services Strategy Session
with Marianne
Need Help Developing a Storytelling Strategy and Media Plan That Gets Results?  I'd love for you to book a 30-Minute Comprehensive Campaign Strategy Session for your SMT, RMT, ANR, or Video Project with me, Marianne Schwab, a Former Network TV Producer So You Can Get Get a Blueprint for Your P.R. Campaign.
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We Help You Ace Your On-Camera & Radio Interviews
CMP Media Cafe's Executive Producer, Marianne Schwab, is a Former Network TV Producer and the author of The Insider's Guide to Media Training where she shares her behind the scenes secrets to help celebrities, book authors, chefs, doctors, business executives, bloggers, speakers, small business owners, and experts in all specialties with tips to ace their on-camera interviews and radio appearances.   Thousands of interviews promoting a wide range of messages have been booked on local and national TV and radio shows using her broadcast content creation techniques.
"Publicity is absolutely critical.
A good PR story is infinitely more effective than a front page ad."
~ Richard Branson ~
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13351D Riverside Dr. #600
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Tel: (213) 986-8070
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